Simon is a seasoned executive who has spent the last 15 years defining future it. Simon is a seasoned executive who has spent the last 15 years defining future it strategies for companies in the fmcg, retail, and it industriesfrom canons early leadership in the cloudcomputing space in 2005 to ubuntus recent dominance as the top cloud. Named after simon wardley, former ceo of fotango and later vice president cloud at canonical. I solve business problems, build software prototypes, run workshops and fill in. Wardley mapping mondays development doctrine cory foy. Industry and technology mapper, business strategist, destroyer of undeserved value. Simon wardley, based in the uk, is a researcher for cscs leading edge forum, a global research and advisory programme that explores new. Maps are fundamentally a communication and learning tool and a necessary component of the strategy cycle the landscape. Business strategy has a welldeserved reputation for snakeoil, faddish ideas and unactionable ideas, often handed down from largescale enterprise change programmes designed by management. Once youve created a value chain map, you can start using it to derive insights about the current state of your libtech systems and to plan future projects. Wardley mapping, a powerpoint template hired thought.
The template is also provided under the creative commons attributionshare alike 3. Nov 14, 2016 i will definitely use this method whenever possible, alongside microsofts apparently useful presentation software. Apr 16, 2014 to support the development of the delivery strategy, i found a mapping approach. Dec 05, 2018 in this video, simon wardley discusses his method of strategy mapping and why businesses should map their strategies to help them become more productive, focused and competitive. The topic of the day was disinformation, and our group focused on mapping how to recognize fake. Wardleypedia is a wiki encyclopedia dedicated to the strategy mapping techniques pioneered by simon wardley, and related content created by the surrounding community. Using examples from government and the commercial world, he explores how we can map our. So in response, we built something called zimki, which was actually the worlds first platform as a service. Motivated by the terrible effects of the strategy snake oil being pushed by consultants onto enterprises around the world, simon released wardley mapping creative commons attribution. You can read more about his recommendations on mapping in this report. The wardley mapping technique is a simple way to describe the environment in which a business operates, from the fixed perspective of customer. How to manage libtech innovation with wardley value chain mapping. That means we are all welcome to use the method and improve upon it for others.
To simon wardley, the techniques inventor, strategy can be described using sun. In 2005, while mapping out our environment at fotango, we realized compute was moving toward a utility, and code execution environments would head in that direction too. Value chain mapping making sense of executive strategy. Contribute to harrylovewardleyomnigraffle development by creating an account on github. The rants and raves of simon wardley on evolution, technology, economics and business wardley maps many steps needed to get to this point, but very valuable method of mapping a situation and. Ive been learning about and using mapping for a few months at this point, and penpaper. This is especially helpful if you are starting a business or a nonprofit, inspecting the competition, analyzing opportunities or even trying to anticipate what the future. Value chain step 2 valuechainvisibleinvisible determine what components are required to meet those needs. Strategy mapping with simon wardley define tomorrow 2018. Simon wardley examines the issue of situational awareness and explains how it applies to technology. As per simon wardley, who is also the techniques inventor, we can describe strategy using sun tzus five factors. On march 7th our head of ops benjamin mosior facilitated a virtual workshop on wardley mapping, a valuechain mapping technique that has taken the strategy world by storm in recent years. This includes, why maps matter, how to map, some common economic patterns useful for prediction, common forms of doctrine and the concept of context specific gameplay.
Wardley mapping courtesy of simon wardley, cc bysa 4. How to manage libtech innovation with wardley value chain. Mar 07, 2018 the use of topographical intelligence in business strategy. Wardley mapping is a technique provided courtesy of simon wardley. Bits or pieces on pioneers, settlers, town planners and theft. However, commonly, wardley maps focus on strategy and components. His varied background includes systems administration, database administration and software engineering with the majority of his time spent designing, developing and operating software for large organisations.
Determine by mapping an activity that is currently expressed as a. The use of topographical intelligence in business strategy. Simon wardley is a researcher for the leading edge forum, a global research and thought leadership programme dedicated to helping large organizations reimagine their organizations and leadership for a. This is an asciidoc book of simon wardleys wardley maps. An introduction to wardley value chain mapping cio. For more advanced topics such as doctrine, gameplay, and the pattern catalogues, please refer to the freely available work by simon wardley, licensed under ccbysa, as this article cannot provide enough space for all of this. Even wardley mapping is not just the map itself, if you read simon s book and you practice these things, theres all of these other elements. This work is based on ideas, research, and designs. The future is more predictable than you think a workbook. He examines a few basic patterns in mapping and how the field is being currently used. A wardley map represents the situational awareness and shared assumptions being made about a context and hints at what strategic options are available. Duncan who currently works at gds when they ran a software.
Ill show you how to use wardley maps, and other planning strategies, to. Simon wardley, the inventor of value chain mapping wardley maps, and distinguished enterprise architect robert r0ml lefkowitz debate whether mapping or architecture is the best. See the complete profile on linkedin and discover simons connections and jobs at similar companies. Wardley mapping is a tool for strategic intent that supports you in your role as a knower, communicator, and leader. Simon wardleys 100day corporate get fit plan for the newlyappointed executive, to help get you into a position from which you can start to learn and talk about strategy. Aug 09, 2019 valarie regas shares her frontline perspective from motherhood and work as a developer.
Value chain mapping learning to use it as a strategic weapon. Business strategy has a welldeserved reputation for snakeoil, faddish ideas and unactionable ideas, often handed down from largescale enterprise change programmes designed by management consultants. Bits or pieces on pioneers, settlers, town planners and. It consists of a value chain activities needed to fulfill user needs graphed against evolution how individual activities change over time under supply and demand competition. Mapping and watching simon wardleys 2014 oscon keynote. He has spent the last 15 years defining future it strategies for. So what do you think software development will look like seven years or ten years down the road. Whether he knows it or not, simon is an ethnographer par excellence table showing characteristics and general properties of the different stages in simon wardleys model. View simon wardleys profile on linkedin, the worlds largest professional community. This is simons introduction to mapping speech and he is fine form.
Wardley mapping is a lef advisory service that provides value of situational awareness to develop a detailed view of the evolving business landscape, with guidance on the best strategic route to follow. There are far more diverging opinions on this subject than converging. Before i continue, id like to point out one missing pieces from the previous post pieces that i only found out through holger and the attendees of the wardley mapping meetup. The rants and raves of simon wardley on evolution, technology, economics and business. Even wardley mapping is not just the map itself, if you read simons book and you practice these things, theres all of these other elements. Heres how you build a wardley map and collaborate with your team using a. Duncan who currently works at gds when they ran a software company in london. The concept of mapping a business for example, using a wardley maps is not widespread, nor is it well understood or even accepted. To support the development of the delivery strategy, i found a mapping approach. See the complete profile on linkedin and discover simons connections and jobs. Amazon is eating the software which is eating the world nov 30, 2016. Simon wardley is a researcher for the leading edge forum, who specialises in the intersection of it strategy and new technologies. We will assume that value is created by meeting the needs of others. On march 5th, we attended an online workshop to get some handson practice with wardley mapping.
Simon wardleys theory to simon wardley, the techniques inventor, strategy can be described using sun tzus five factors. Why one size fits all methods whether agile, lean or six sigma dont work. The intention is to be entirely faithful to the original posts ive not even fixed the few spelling mistakes while allowing various output versions to be generated, e. Simon wardley is a researcher for the leading edge forum, a global research and thought leadership programme dedicated to helping large organizations reimagine their organizations and leadership for a technologydriven future. This is an asciidoc book of simon wardley s wardley maps. I went to the blog post series of simon wardley the creator of wardley maps and was completely unable to parse and process all the information that was there. Nov 06, 2019 motivated by the terrible effects of the strategy snake oil being pushed by consultants onto enterprises around the world, simon released wardley mapping creative commons attribution sharealike 4. In this chapter, im going to introduce some basic concepts that we will use and.
Simon wardley is a researcher for cscs leading edge forum. At map camp atl 2019, simon wardley introduces the concepts of situational awareness, why maps matter and how to map a competitive landscape. Chris has spent the last 12 years in a variety of business roles including compliance, software engineering, quality assurance and software development and brings to the lef a broad experience ranging from it through legal issues to business strategy. Read all three extracts from simon wardleys book on value chain mapping. Ill also mention that in knowing our users we should also understand the bad with the good. Untitled map onlinewardleymaps draw wardley maps in. Simon has already pointed out that his maps can be used for practices and how practices can be integrated in his maps. Nov 09, 2016 an introduction into the use of wardley maps for topographical intelligence in business. Wardley maps by stuart gunter leanpub pdfipadkindle. A wardley map is a clear reflection of situational awareness. Thats one of my favourite topics having survived 25 years of enterprise it. My name is ben mosior, and i will be guiding you through a practical learning experience to help you pick up mapping quickly. Jan 27, 2020 in tech circles, most people know simon wardley s for his maps, a tool for mapping the components of a business and, by extension, to help organizations plot their strategy.
Simon wardley, the inventor of value chain mapping wardley maps, and distinguished enterprise architect robert r0ml lefkowitz debate whether mapping or architecture is the best method for guiding strategic planning. He is a passionate problem solver whilst always keeping a firm eye on the big picture. Im not a true believer in wardley mapping like some people but he make lots of good points about strategy and stupidity of management. Introduced through a guest blog post, the wardley mapping canvas provides a structured approach to building a wardley map inside the popular realtime collaboration tool miro formerly realtimeboard. We will assume that value is created by meeting the needs of. So, here are the words of several cios from wellknown engineering and software companies, and an example map.
Go to the profile of swardley swardley mar 7, 2018. Wardley mapping, a powerpoint template benjamin mosior medium. This ebook contains the original work of simon wardley. It simply takes all his medium posts and joins them together for ease of reading. Ive been learning about and using mapping for a few months at this point, and. Wardley value chain mapping is a simple and effective technology planning tool developed by the british entrepreneur simon wardley. Simon wardley strategy by mapping,crossing the river by. Simon wardley is a researcher for the leading edge forum focused on the intersection of it strategy and new technologies.
Alas, our understanding of the space that our companies compete in is both primitive and evolving. A wardley map is a map of the structure of a business or service, mapping the components needed to serve the customer or user. He has spent the last 15 years defining future it strategies for companies in the fmcg, retail and it industries from canons early leadership in cloud computing in 2005 to ubuntus recent dominance as the number one cloud operating system. Simon is a seasoned executive who has spent the last 15 years. Mar 23, 2020 we have briefly touched on the most striking features of wardley maps and illustrated them with simple examples. Why one size fits all methods whether agile, lean or six sigma dont. The original content has been published on medium under a creative commons attributionsharealike 4. In this first excerpt from his book, wardley explains why business leaders need to. In tech circles, most people know simon wardleys for his maps, a tool for mapping the components of a business and, by extension, to help organizations plot their strategy. It shows the shared assumptions made relating to the context and hints of the available strategic options. This mom is no stranger to bringing lessons learned via parenting into the workplace, and vice versa. Chris daniel is a mapping consultant for lefs wardley maps advisory service, which helps clients anticipate market and ecosystem developments so they can see where to go and why chris has spent the last 12 years in a variety of business roles including compliance, software engineering, quality assurance and software. In 2005, while mapping out our environment at fotango. It was created almost eight years ago by simon wardley a researcher at cscs leading edge forum and james a.
Wardley mapping, a powerpoint template benjamin mosior. The rants and raves of simon wardley on evolution, technology, economics and business wardley maps many steps needed to get to this point, but very valuable method of mapping a situation and developing a strategy accordingly. This includes, why maps matter, how to map, some common economic patterns useful for prediction. Jan 15, 2020 a wardley map is a clear reflection of situational awareness. The topic of the day was disinformation, and our group focused on mapping how to recognize fake news truth or not, technological fakes, deep fakes, videos, pictures, and all kinds of things that come to mind when we hear that phrase. This ebook contains the original work of simon wardley, a researcher for the leading edge forum. In this video, simon wardley discusses his method of strategy mapping and why businesses should map their strategies to help them. Business strategy and scrum using wardley mapping welcome. Simon is a seasoned executive who has spent the last 15 years defining future it strategies for companies in the fastmoving consumer goods fmcg, retail, and it industriesfrom canons early leadership in the cloud computing space to ubuntus. Wardley mapping is a lef advisory service that provides value of situational awareness to develop a detailed view of the evolving business landscape, with guidance on the best strategic route.
An introduction into the use of wardley maps for topographical intelligence in business. I will definitely use this method whenever possible, alongside microsofts apparently useful presentation software. Nov 14, 2016 wardley mapping, a powerpoint template. Maturity mapping is a practice that focuses on learning how we can improve social practices e.
Jul 23, 2014 simon wardley, based in the uk, is a researcher for cscs leading edge forum, a global research and advisory programme that explores new thinking and develops next practice roadmaps that address. Wardley maps are named after simon wardley who claims to have created. Valarie regas shares her frontline perspective from motherhood and work as a developer. A wardley map is a representation of the landscape in which a business operates. On his blog bits or pieces, wardley has an extensive archive of case studies and analyses of value chain mapping focused on innovation for large corporate clients.